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Minimum Viable Product (MVP)


The Super Guide about Minimum Viable Product (MVP) is a complete guide to get a product out into the market and the hands of consumers as soon as possible so that they can give feedback on what they like and what they don’t.

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SUPER GUIDE: Minimum Viable Product (MVP)

The Super Guide about Minimum Viable Product (MVP) is a complete guide to get a product out into the market and the hands of consumers as soon as possible so that they can give feedback on what they like and what they don’t.

Table of content

  1. What is a Minimum Viable Product (MVP)
    1. A Minimum Viable Product Is Minimal
      1. How “Minimum” Should an MVP Be?
    2. A Minimum Viable Product Is Viable
    3. A Minimum Viable Product Is a Product
    4. MVP Is Not a Product, It’s a Process
    5. Minimum viable product case study
  2. History of MVP
  3. Related Concepts to the Minimum Viable Product
    1. Prototype
    2. MLP vs. MVP
    3. The Minimum Viable Product and Lean Startup Philosophy
    4. Minimum Viable Product vs Minimum Marketable Product
    5. Minimum Viable Product vs Proof of Concept
    6. Minimum Awesome Product (MAP) vs MVP
    7. Minimum Marketable Feature (MMF)
    8. Minimum viable brand (MVB)
    9. Minimum Viable Co-founder
    10. Minimum Viable Team
    11. Difference between MVP (minimum viable product), working prototype, and beta version
      1. MVP
      2. Working Prototype
      3. Beta Version
  4. Common Pitfalls
  5. Key Characteristics of a Minimum Viable Product
  6. What is not a Minimum Viable Product
    1. A product that does not remain true to its assumptions
    2. A product that is not developed iteratively
    3. Non-Minimum MVP
    4. A poor quality MVP
  7. How MVP works
  8. Types of Minimum Viable Product
    1. Low-Fidelity MVP Types
      1. The Fake Door
      2. Landing page MVP
      3. Email MVP
      4. Marketing Campaign MVP
    2. High-Fidelity MVP Types
      1. Single-Feature MVP
      2. Pre-order MVP
      3. Concierge MVP
      4. Wizard of Oz MVP
      5. Piecemeal MV
  9. Could Your Startup Be Using an MVP?
  10. What Type of MVP is Best for You?
  11. The Purpose of a Minimum Viable Product
    1. To Enter the Market with a Small Budget
    2. To Find the Right Audience
    3. To Create a Balance Between Company Offerings and Customer Needs
    4. To Minimize Errors
    5. To Collect the Maximum Quality Feedback
  12. What is the MVP Development Process?
  13. MVP Product Development Benefits
    1. More Focus on Building the Core
    2. Meteoric (Speedy) Product Development
    3. Market Validation
    4. Minimizing the Product Development Cost
    5. More Feedback = Improved Product
  14. The Need to Build an MVP
    1. Stats Emphasizing the Need to Build an MVP
  15. How to Build an MVP: A Simple Guide
    1. Start with Market Research
    2. Ideate on Value Addition
    3. Map Out User Flow
    4. Prioritize MVP Features
    5. Launch MVP
    6. Exercise ‘B.M.L.’ — Build, Measure, Learn
  16. MVP Metrics
    1. Business vs. User Metrics
    2. Vanity Metrics vs Actionable Metrics
  17. Key MVP Development Mistakes
    1. Choosing the Wrong Problem to Solve
    2. Skipping the Prototyping Phase
    3. Targeting the Wrong Set of Persona
    4. Inappropriate Development Method
  18. Confusion between Qualitative and Quantitative Feedback
  19. Tips to Target the Right Market while Building an MVP
    1.  Analyze the Competition
    2.  Geographically Segment the Customer Base
    3.  Find the Motivation Behind a Purchase
  20. Tools to Build MVP
  21. MVP Implementation Steps
  22. Why You Should Test an MVP
  23. How to Validate Your MVP Product?
    1. Crowdfunding
    2. Pre-Order Pages
    3. Customer Interviews
    4. Piecemeal MVPs
    5. Landing Pages
    6. Explainer Videos
    7. Ad Campaigns
    8. Social Media Surveys
    9. A/B Testing
    10. New Signups
    11. How to conduct an effective user interview for your MVP
      1. Before the Interview:
      2. During the Interview
      3. After the Interview
  24. Few more Ways to Test an MVP
    1. Experimental MVP Testing
    2. Manual-first MVPs
    3. Concierge MVPs
    4. Digital Prototyping
    5. Paper Prototyping
    6. Single-feature MVPs
    7. Hallway Testing
  25. How to conduct effective usability testing
    1. Plan thoroughly
    2. Prepare a prototype or product for testing
    3. Find the right users for testing
    4. Conducting usability test
    5. Document the tests well
    6. Analyze and repeat
  26. Examples of the Minimum Viable Product
    1. Airbnb
    2. Foursquare
    3. Facebook
    4. Twitter
    5. AngelList
    6. Buffer
    7. Amazon
    8. Groupon
    9. Dropbox
  27. How Much Does an MVP Cost?
    1. Initial Budget to Build an MVP
    2. Time Required to Build an MVP
    3. MVP Cost of Design
    4. Number of Features and Complexity
    5. Technology Stack
  28. How to reduce costs of building a Minimal Viable Product (MVP)
    1. Prioritize and start with key features
    2. Choose cross-platform development
    3. Adopt a suitable project management approach
    4. Use continuous integration and continuous deployment
    5. Start testing early
    6. Choose a partner with a trusted IT service provider
  29. How to Calculate The MVP Development Time?
  30. Should You Outsource the Creation of Your MVP?
  31. Measuring Success After Building an MVP
    1. Key metrics to measure your MVP success
    2. Feedback
    3. Net promoter score
    4. Activations
    5. Active users
    6. CAC (Customer Acquisition Cost)
    7. MRR (Monthly Recurring Revenue)
    8. ARPU (Average Revenue per User)
  32. The Existing Alternatives To An MVP Approach
    1. Minimum Lovable Product
    2. Minimum Marketable Product
  33. New Alternatives To An MVP, MLP, Or MMP Approach
    1. Minimum Catchy Offer
    2. Black Hole Strategy
    3. Lean Investor
  34. Steps to Move from MVP to Full-Scale Product
    1. Collect Feedback
    2. Prepare to Scale
    3. Get Your Pricing Right
    4. Market Your Product
    5. Analyze and Test
  35. What is MVP in mobile apps?
  36. How to Build MVP Apps
    1. Understand the Market Requirement
    2. User Journey
    3. Research and Planning
    4. Features of the Mobile App
    5. Design, Develop and Launch MVP
    6. MVP Value Addition
  37. Examples of Mobile App MVPs That Are Now Massive Successes
    1. Spotify
    2. Uber
    3. Instagram
  38. Minimum Viable Product (MVP) in UX Design
  39. The Role of UX in Developing an MVP
  40. How the MVP was ruined
  41. Criticism of MVP
  42. The MVP is still incredibly important
  43. What Comes After Minimum Viable Product
  44. Conclusion

Read an excerpt from this Minimum Viable Product (MVP) Super Guide:

“An MVP, in the world of business, is a product with all the basic features it needs to offer, but without additional bells and whistles. The point of an MVP is to get a product out into the market and the hands of consumers as soon as possible so that they can give feedback on what they like and what they don’t, which helps guide the company in improving the product.

The MVP approach to developing new products is premised on the idea that you first produce a real product — in other words, something that’s functional and is not just a technical prototype or an imaginary idea. The goal with an MVP is to have a product in hand that you can then show to customers and users and see what they do with it — a much closer approximation of market reality than asking people what they would do.”

This is must-have knowledge for entrepreneurs and business model analysts, and consultants if you want to dominate business models, this super guide was made especially for you.

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