Customer Relationship Strategies

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SUPER GUIDE: Customer Relationship Strategies

The Super Guide about Customer Relationship Strategies is a complete guide on how this business model canvas block will determine the nature of each of the relationships and will have a significant impact on the overall customer experience and, consequently, on their degree of satisfaction and brand loyalty.

Table of content

1. Introduction
2. What is Customer Relationship on Business Canvas
3. The Importance Of Customer Relationships Block on Business Canvas
4. Strategies to Acquire, Retain, and Grow Customers
   1. Customer Acquisition
      1. Content Marketing
      2. Email marketing
      3. Social Media Marketing
      4. Search Engine Optimization
      5. Copywriting
      6. Conversion Rate Optimization
      7. Analytics
   2. Customer Retention
      1. Defending a point of view
      2. Invoking the ego
      3. Reducing pain
      4. Offering extra benefits
      5. Making it personal
      6. Maintaining quality
      7. Choosing the communication channel
      8. Utilize positive social proof
      9. Use the words they love to hear
      10. Realize that budget is negligible
      11. Speed is secondary to the quality
      12. Customers enjoy businesses that know them
      13. Make it a communal effort
      14. Get people started
      15. Get ideal customers to be VIPs
      16. Label your customers
   3. Boosting sales (upselling)
5. Types of Customer Relationships
   1. Self-service
   2. Automated services
   3. Communities
   4. Personal assistance
   5. Dedicated personal assistance
   6. Co-creation
6. Customer Relations: The Importance and How to Create Strong Relationships
   1. Understand and meet your customers’ hierarchy of needs
   2. Customer relations vs customer service
   3. The Importance of Strong Customer Relationships
      1. Reduces customer turnover
      2. Improves customer loyalty
      3. Increases the customer lifetime value (CLV)
   4. 18 Ways to Build Strong Customer Relationships
      1. Communicate
      2. Exceed expectations
      3. Ask for feedback
      4. Connect
      5. Show appreciation
      6. Understand the customer journey
      7. Introduce yourself to the customer
      8. Implement CRM software tools
      9. Market your customer service perks
      10. Match customer habits
      11. Respond right away
      12. Set consistent quality controls
      13. Follow up regularly
      14. Personalize all communications
      15. Keep detailed customer files
      16. Prioritize customer experience
      17. Create value for customers
      18. Instill customer service etiquette
7. Viral Loop
8. Case Study
   1. Starbucks
   2. Google vs. Facebook in Customer Relationships
9. Conclusion

Read an excerpt from the Customer Relationship Strategies Super Guide:

“The Customer Profile component on Business Model Canvases places an emphasis on both the logical and irrational parts of customers’ decision-making, drawing on both neurolinguistic programming and psychology studies of motivation and choice architecture. However, in contrast to other models of decision-making, this one does not presume that people are equally motivated by either gain or pain in the same way across the population.

For the vast majority of novel concepts and young businesses, growth is a challenge. Increasing expenditure on marketing won’t have much of an effect if the solution’s fit with the market isn’t optimal. In order for businesses to have a better understanding of their customers, which, in turn, will increase the solution’s compatibility with the market, an ongoing outside-in strategy is required. Instead of thinking you already know what your target audience wants, ask them directly.”

This is must-have knowledge for entrepreneurs and business model analysts, and consultants if you want to dominate business models, this super guide was made especially for you.

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